Hasbro signs multi-year deals with Evolution, Aristocrat, Galaxy Gaming and Bally’s
Hasbro’s request for proposals have yielded four new partners to expand its presence in the casino industry.
Key points:
– Evolution will be Hasbro’s exclusive licensing partner for online live casino and slot games
– Aristocrat Gaming will launch new Monopoly slot games for land-based venues
– Galaxy Gaming will develop casino table games based on Hasbro IP
– Bally’s will be Hasbro’s B2C online casino operator
An announcement today confirms that Hasbro has signed multi-year agreements with four gambling suppliers.
The deals are the realisation of Hasbro’s desire to drive reach with new and effective licensing partnerships.
These goals were made clear in Hasbro’s ‘Play to Win’ strategy statement released earlier this year.
Claire Hunter Gregson, Director of Gaming Relationships, said: “We’re all about play – and that means meeting our fans wherever they are, from the game table to the casino floor.”
Hasbro Games’ IPs include Monopoly, Dungeons and Dragons, Mr Potato Head and many more, making it an attractive prospect for any supplier.
Evolution and Hasbro have worked together before on Monopoly Live and Monopoly Big Baller which seems to have stood the supplier in good stead during what was reportedly an extremely competitive bidding process.
From January 2026 operators can expect to see Evolution’s new Hasbro-based titles being launched, with some being showcased at ICE Barcelona 2026.
Good to know: The Monopoly branding featuring Mr Monopoly has been a household name since the mid-1930s, and Hasbro has owned the copyright since 1991
Todd Haushalter, Evolution’s Chief Product Officer, is excited by the potential of the Monopoly brand, stating: “We can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”
Galaxy’s licensing agreement will see it bringing the likes of Battleship and Yahtzee to casino table game pits.
Whatever the results of these partnerships are, they will be seen worldwide, including in the USA, as Evolution will be licensing content through all their brands.
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