Luka Pataky appointed EVP of AI and Innovation at Bragg Gaming
Pataky comes to the role following an 11-year career with Sportradar.
Key points:
– Pataky has been appointed EVP of AI and Innovation at Bragg Gaming Group
– Exec comes from his previous role as SVP, Automated Content at Sportradar
Luka Pataky has been appointed EVP of AI and Innovation at Bragg Gaming Group.
Pataky comes to the role with over 15 years of experience in tech-facing roles, 11 of which were spent with sports betting technology company Sportradar.
He began at Sportradar in 2014 as Sales Operations Manager, before taking on the role of Innovation Manager a year later. Two years on from this he was appointed Innovation Team Lead, and two years after this, was named Head of Innovation.
In January 2022 he took on the title of SVP, Automated Content, where he led an AI team of 75 to develop new data and video sports technologies. This included automation of data collection in sports, bringing a real-time solution to the platform which Sportradar in turn could offer its clients.
With Bragg, Pataky will work on a new AI strategy, which will integrate the technology into all segments of Bragg’s business, including product development, user experience, safer gambling initiatives and more. It comes as part of Bragg’s wider data leveraging commitments, with goals to enhance the user experience while maximising revenue potential.
Good to know: While working at Sportradar, Pataky spoke to Gambling Insider at ICE Barcelona on Sportradar’s upcoming sports tracking technology
On the appointment, Bragg CEO Matevz Mazij said: “Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions. His extensive experience of being at the forefront of this game-changing technology and innovation will help springboard Bragg into the next iteration of our growth. With the increased adoption of AI across the iGaming industry, Bragg has once again shown its commitment to staying ahead of the competition.”
Pataky himself added: “Bragg has always struck me as a company where technology and innovation are key drivers. This is a company which is always pushing the boundaries, using its extensive knowledge and the skills of its teams to create and set new trends… I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company.”
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