SBK secures Huddersfield Town betting deal through Strive partnership
Agreement includes podcast sponsorship and content-led activations as part of multi-year deal.
Key points:
– SBK named Official UK Betting Partner of Huddersfield Town FC
– Deal brokered by Strive includes branded content and in-stadia promotion
– Podcast and social media sponsorship reflect SBK’s growing EFL presence
SBK has been confirmed as the Official UK Betting Partner of Huddersfield Town FC, marking its second major EFL sponsorship deal this summer.
The agreement, brokered by Strive Sponsorship, will run from the 2025/26 season onwards and incorporates a content-first strategy alongside traditional sponsorship assets.
As part of the deal, SBK will sponsor a new club podcast, as well as post-match coach interviews and selected social media content. The sportsbook brand will also benefit from high-visibility in-stadia placement at the club’s Accu Stadium.
Strive’s Managing Director Malph Minns said: “This partnership goes beyond branding and into meaningful fan connection. SBK and Huddersfield Town are both focused on doing things properly and this deal is a great example of building smarter sponsorships that combine media, tech and narrative.”
Good to know: Strive also brokered SBK’s 2025/26 partnership with Bradford City, which includes a similar podcast and branded fan content strategy
SBK Marketing Director Adam Baylis said: “Strive once again brought real structure and strategic thinking to the process – their ability to align our brand goals with media-led opportunities makes them a true partner, not just a broker.”
Huddersfield Town’s Business Development Manager Dan Wilczynski added: “We’re pleased to welcome SBK as our Official UK Betting Partner. Strive’s collaborative approach helped shape a partnership that brings value to the club, the brand and most importantly, the fans.”
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