Brazil: Luckbet launches daily TV program on RedeTV
The daily show will be hosted by Brazilian comedian Viny Vieira.
Key points:
– Luckbet partnered with RedeTV to launch Jogo na Tela
– The daily program combines, entertainment and live betting-inspired formats
– The show is hosted by Viny Vieira and supported by Evolution
– Early audience data shows strong performance among older demographics, with nationwide reach
Luckbet announced the sponsoring of a new program on Brazilian channel RedeTV, titled Jogo na Tela (On-Screen Game).
The daily show airs from 1am to 2am and combines live betting-inspired dynamics with entertainment, aimed at viewers over 18.
The program features interactive games designed to replicate the atmosphere of a modern casino, produced in collaboration with Evolution, a global provider of live gaming technology.
Hosted by comedian Viny Vieira, known for his work on Pânico na TV, and joined by influencer Caio Pericinoto, the show seeks to engage viewers through humor and real-time interaction.
Luckbet CEO Ivan Dutra said: “This partnership is a way for us to bring the Brazilian audience the atmosphere of a modern casino, with quality entertainment and excitement. The agreement with RedeTV! is part of this bold plan to expand the brand in Brazil.”
Good to know: Caixa Loterias has been granted a five-year licence to operate Brazil’s state-owned betting platform
The initiative also includes promotional activities, such as contests and giveaways via WhatsApp, social media engagement and community-driven interactions.
The aim is to sustain audience participation both during and beyond the broadcast.
According to Kantar Ibope Media, Jogo na Tela achieved strong early performance in July 2025, particularly among viewers aged 50 and above, with a largely household-based and slightly female-majority audience.
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