Will he or won’t he? GR8 Tech turns Usyk appearance into industry guessing game
GR8 Tech is using heavyweight intrigue to drive engagement ahead of SBC Lisbon 2025.
Key points:
– GR8 Tech has launched a marketing campaign asking industry professionals to predict whether boxing champion Oleksandr Usyk will appear at their SBC Lisbon booth
– The promotion coincides with GR8 Tech’s continued global expansion, including recent MENA region appointments and leadership changes throughout 2025
iGaming provider GR8 Tech has launched a playfully speculative marketing campaign ahead of SBC Lisbon 2025, asking industry professionals to predict whether heavyweight boxing champion Oleksandr Usyk will make an appearance at their conference booth.
The 16-18 September event has become the backdrop for what amounts to an industry-wide guessing game.
The campaign invites conference attendees to “activate your winning instinct” and make their prediction about Usyk’s potential booth visit.
GR8 Tech’s connection to Usyk runs through the boxer’s role as co-founder of Ready to Fight and his position as inspiration behind the company’s “Heavyweight Club” initiative.
Good to know: The company will occupy Booth C350 during the Lisbon conference, where planned activities include live product demonstrations and business meetings
This Usyk-themed campaign follows the company’s recent regional growth initiatives, including Sarkis Basmajian’s appointment as Regional Sales Director for the Middle East and North Africa region earlier this month.
GR8 Tech also made several other leadership appointments earlier in 2025, adding executives in casino business and technology roles.
In related news, Usyk’s presence in iGaming marketing has expanded more generally this year, with Ukrainian-origin betting brand GG.Bet securing official partnership status for his July championship bout against Daniel Dubois at Wembley Stadium.
That event marked the first heavyweight championship fight sponsored by a Ukrainian-origin betting brand.
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