Better Collective’s Brandon Cohen steps down after seven years at Action Network
Cohen shared the news via LinkedIn, citing the decision as difficult following what he described as a rewarding period of professional growth.
Key points:
– Brandon Cohen has stepped down as VP of Product & Strategy at Action Network after seven years
– He praised the collaborative culture at Action Network and Better Collective, and referenced planning a break before his next role
– His exit follows other recent leadership changes at Better Collective, including the departure of North America CEO Marc Pedersen
Better Collective has confirmed the departure of Brandon Cohen, VP of Product & Strategy at Action Network, after seven years with the business.
Cohen announced his decision in a post on LinkedIn, where he reflected on his time at the US-facing media and affiliate brand, describing the experience as “faster than imaginable” and “rewarding.”
Cohen joined Action Network before its 2021 acquisition by Better Collective and went on to play an important role in product and strategy development as the company integrated into the wider group.
In his farewell statement, he praised colleagues across product, content and leadership roles, noting the collaborative environment that, in his words, “pushed unrelentingly – and for one another – to tip the scales in our favour.”
He also highlighted the opportunity to work with Better Collective teams globally, calling the collaboration “fulfilling” and saying he will remain an active user of Action Network’s app.
Good to know: Cohen added that he plans to take a break to spend time with family and friends before deciding on his next career move
His departure comes during a period of change for Better Collective’s North American operations.
In July, Marc Pedersen, CEO of Better Collective North America, stepped down after nearly 18 years with the group. Pedersen oversaw significant growth in the region, with North American revenue expanding from $260,000 in 2018 to over $100m annually from 2022 onwards.
The company has also faced financial headwinds, reporting an 18% year-on-year revenue decline to €82m ($96m) in Q2 2025, driven by regulatory changes in Brazil and reduced marketing spend in the US.
Despite these challenges, Better Collective has maintained its full-year guidance and highlighted esports and paid media as growth areas.
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