Segg Media launches Sports.com Studios in Mexico

Key points:

– The first series from the studio will cover famous Mexican athletes

– While the show will be in Spanish, it will be available globally

– This is part of an initiative to strengthen Segg Media’s presence in Mexico

Segg Media has launched a new regional hub for sports content in LatAm, Sports.com Studios.

Sports.com Studios will operate as Segg Media’s content engine and will launch its first series, “Maximo Futbol,” on 30 September.

It will be a Sports.com Studios exclusive and aired in Spanish.

The show will target the Mexican market, feature top Mexican athletes and be distributed globally.

Matthew McGahan, Segg Media Chairman, President and CEO, said: “Launching content from Sports.com Studios in Mexico marks a pivotal moment in Segg Media’s strategy.

“We are proving the strength of our ecosystem: Lottery.com operations provide a trusted consumer platform, Sports.com Studios generates content that deepens engagement, and together they create scalable opportunities for increased revenues, global expansion, and brand recognition.

“This is the blueprint for how the Company plans to rapidly deliver shareholder value and global brand growth.”

Good to know: The inaugural series is being produced with backing from sponsors such as Samsung, Wilson, and JAC

Tim Scoffham, Sports.com Media and Lottery.com International CEO, added: “LatAm is one of the world’s fastest-growing markets for digital lottery and sports entertainment.

“With the launch of Sports.com Studios content in Mexico, we are combining our technology, storytelling, and operational expertise to capture this momentum and build on the success of our original content arm.

“This dual approach strengthens our position in Mexico and establishes a launchpad for the company’s expansion throughout the region.”

Earlier this year, Gambling Insider looked into the lessons Mexico could learn from Brazil, especially in terms of influencer marketing.

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Megan Elswyth

Business Journalist

Megan Elswyth is a business journalist and Staff Writer at Gambling Insider, where she has been reporting since February 2023. She specialises in researching complex commercial topics, analysing industry trends and interviewing senior executives to deliver insightful journalism for a professional B2B audience.

Megan’s coverage spans financial reporting, regulatory developments, SEC filings and key business developments shaping the global gambling and iGaming landscape. Her work combines rigorous analysis with clear storytelling, helping readers understand the financial, strategic and operational dynamics driving the industry forward.

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