Boyle Sports relaunches online casino in UK and Ireland

Key points:

– Boyle Sports is set to relaunch its online casino in the UK and Ireland

– It will offer exclusive games alongside hundreds of other titles

– It comes following a significant investment in the UK market

Boyle Sports (formerly BoyleSports) is set to relaunch its online casino in the UK and Ireland.

The move follows a recent £100m+ ($135m) investment in the market by the sportsbook, with plans for the relaunched app to include a new, expansive library of thousands of games, including some exclusives. The new and improved app is set to offer faster load times and simpler navigation, allowing users to browse games via the upgraded interface.

Exclusive games in particular will be easy for users to find, as they have been given their own section on the platform.

Alongside improved UI, the Boyle Sports app will produce a personalised top 10 games list for each player, personalising the user experience.

Good to know: Gambling Insider explored the topic of personalisation in our July/ August 2024 edition

On the relaunch, Boyle Sports Gaming Director Steven Payne said: “Casino is playing an ever-bigger role in our business, and this relaunch marks a real step change. With the biggest choice of games available in the UK and Ireland, including permanently exclusive content you can’t find anywhere else, we’re now delivering a truly world-class experience for our players.

“The new site makes it easier than ever to access and enjoy casino, and with exciting bonus promotions on the roadmap, this is just the beginning of what’s to come.”

Alongside the relaunch, Boyle Sports has engaged with several partnerships across the UK and Ireland betting markets. In July, it became the sponsor of the Galway Races for a further three years, while also partnering with West Ham.

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Beth Turner

Gambling Writer

Beth Turner is a journalist and Senior Staff Writer at Players Publishing, where she contributes news and feature content to leading B2B gaming titles, including Gambling Insider, Gaming America, Sports Betting Focus and Trafficology. Based in the London area, she has been part of the editorial team since October 2023, progressing to Senior Staff Writer in February 2025.

In her role, Beth covers key developments within the global gambling and iGaming landscape, producing insightful reporting on regulatory shifts, operator strategy, sponsorship trends and emerging market activity.

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