GAMBLING INSIDER

Maltese-listed online bookmaker Betway has signed a multiyear partnership with German Bundesliga team Werder Bremen. The three-year deal will see the firm become the club's official betting partner.

With this deal the Betway Group has extended its support to European football. The gambling operator is already a betting partner of four Bundesliga 2 teams, including – St. Pauli, Union Berlin, Eintracht Braunschweig and Dynamo Dresden. However, this move to sponsor the four-time Bundesliga champions Werder shows greater commitment to driving brand awareness with major football teams on the continent.

Moreover, Betway has been West Ham premium betting partner for over two years. Last September, the firm also announced a deal to become the main sponsor of Belgian champions RSC Anderlecht and the Croky Cup.

Christian Rauhut, Sales Director of Werder Bremen, said: “Betway are one of the leading online bookmakers in Europe and we’re thrilled to be partnering with them. It emphasises the power of our brand that Betway have selected Werder Bremen as a partner, as they take the next step in the highest German league. We are really excited about the co-operation."

Betway’s Anthony Werkman, Marketing and Operations Director, added: “We are really happy to announce our latest partnership with Werder Bremen. The Bundesliga is at the forefront of world football and we’re delighted to be a part of it.

“With a number of football sponsorships in place, the season ahead is a very exciting one for us. We’re very much looking forward to increasing our involvement in German football, especially with a top club like Bremen as they head into the 2017/18 campaign.”