GAMBLING INSIDER

In-stadium betting provider BD Stadia has announced a two-year partnership with William Hill.

The partnership will see William Hill given access to establish betting shops inside six English Football leagues stadiums. The new venue host Stoke City and Huddersfield of the Premier league and Queens Park Rangers, Preston North End, Bradford and Bolton.

Kristian Welch, William Hill Marketing Director said: “BD Sport has done an excellent job activating our stadium betting partnership rights with Chelsea, Everton and Spurs, and we are delighted to be able to extend our relationship with these new Premier League and EFL club deals.”

The partnership is an expansion between the two companies who already have agreements for Chelsea’s Stamford Bridge stadium, Everton’s Goodison Park and Tottenham Hotspur's new stadium development.

Tony Warwick, BD Sport Group’s joint Managing Director, said: “It’s exciting that William Hill has recognised the dynamic engagement our service provides on a match day at White Hart Lane and Stamford Bridge, and are partnering with us to expand that across the country. We are extremely pleased to be working with them for the next two years and look forward to football fans collecting their winnings on line and in shops.”

The particulars of the partnership will allow for a great amount of visibility of the William Hill brand in all of the stadiums. This includes betting shops, uniformed staff and appearances in match-day programmes.

BD Stadia, part of the BD Sport Group, has for the past six years been growing into one of the largest in-stadium betting providers, currently employing over 600 match day staff. They handle the operational and logistical side of liaising between clubs and betting operators to bring fans authentic match day betting experiences.