GAMBLING INSIDER

Affiliate industry heavyweight Better Collective have announced the acquisition of French media company Pull Media, the company's first move into the French regulated market.

Better Collective is continuing their acquisitive marketing strategy European expansion with this deal, following similar high profile affiliate network acquisitions in Austria, Germany and the UK.

The acquisition includes over 200 affiliate sites, with the majority being sports betting related websites. Better Collective have confirmed that Pull Media’s 35 employees will be absorbed into the larger company, retaining their positions.

In a statement on the Better Collective website, Jesper Søgaard, Founder and CEO of Better Collective said: “Better Collective is really excited to acquire Pull Media and we see it as a great fit for both companies. Pull Media showed some impressive growth in the last few years and now we are looking forward to drive it even further.

“We are certain that with the existing resources and synergies we will be able to effectively grow the whole of Better Collective's network becoming one of the strongest players in the highly competitive affiliate market.”

John Samson, CEO of Pull Media added: “Following 7 years of steady growth internationally, Pull Media needed to go to the next level. With the help of Blueprint Partners we looked for consolidation partners and Better Collective came as the perfect fit for us, notably in terms of working synergies and company cultures. Our team is really excited to share best practices, tools and betting services within the new group.”