BetStars appoints new Managing Director

tars, the online sports betting arm of The Stars Group has today announced the appointment of Andrew Lee as Managing Director, replacing Zeno Ossko.

In his new role, Lee will be responsible for the performance, growth and strategic direction of the sports betting business and will be based at Stars Interactive Group headquarters on the Isle of Man.

A veteran of the gaming industry, Lee previously served as Managing Director of William Hill Online for more than three years from October 2012 to January 2016 also previously holding the post of Interim Head of Mobile of William Hill Online from April 2012 to October 2012.

In his most recent post, Lee was president of WorldRemit, a money service business from July 2016 to May 2017.

He will join BetStars on January 29, succeeding Ossko who held the role since September 2016.

Announcing the appointment, Rafi Ashkenazi, CEO of The Stars Group, said: “Andy is an experienced operator with proven credentials of developing an industry-leading online and mobile sportsbook.

“We expect his appointment will help us achieve our aim of developing our sports betting business into a strong secondary customer acquisition channel to our leading poker business, improve its market share in our top European markets, and prepare it for future geographic expansion.

“I want to thank Zeno for his nurturing of BetStars into an emerging pan-European sportsbook, a period in which we recorded strong growth in players, engagement and wagering.”

Lee added: “I’m looking forward to helping The Stars Group achieve its sportsbook goals by continuing to grow and develop its customers’ experience, reach, and market share within the exciting and growing global gaming market.”