Malta based performance marketing company, Catena Media, has announced its expansion into the German affiliates market, by acquiring BrokerDeal.de for a fee of €3.6m ($4.4m)
The deal, which includes all of Broker.Deal.de affiliate related assets, will see the payment of an initial up-front fee of €1.2m ($1.48m). To complete the transaction, Catena will issue €360,000 ($430,000) worth of new company shares to offset this additional acquisition.
However, the fee includes an earn-out which could see the final acquisition cost rise to as much as €4.8m ($5.91m). This is based on the company meeting revenue performance targets over the next two years.
Broker.Deal.de allows individuals to compare and assess financial services brokers as well as a comprehensive affiliate program. The company generated an estimated €300,000 in sales during the last quarter and has been praised by Catena Media for its focus on ‘larger private investors’.
Commenting on the company’s acquisition, Henrik Persson Ekdahl, acting CEO of Catena Media, said: “I’m proud to welcome BrokerDeal.de to the Catena Media family and I’m very glad that Michael Hinterleitner, managing director of BrokerDeal.de, has decided to remain with the company following the acquisition.”
Catena Media recently acquired US based affiliate BonusSeeker.com for an approximated €8.93m ($11m) in March 2018, continuing a long period of growth which saw revenues rise 69% to €67.6m ($83.27m) during 2017.
Ekdahl added: “This acquisition is of strategic importance to Catena Media. In November last year, we took the first step in entering a new vertical, the financial services market. Since then, we have acquired assets and staffed up our organisation. We are now in a position to speed up this strategic initiative, and the acquisition of BrokerDeal.de demonstrates that this is happing right now.”