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NEWS 16 April 2018
Caesars announce non-gaming themed Dubai expansion plans
By Robert Simmons

Global casino resort developer, Caesars Entertainment Corporation, have announced plans to operate two hotels and a beach club in Dubai, which will be the first Caesars operated and branded properties not to offer gambling related services.

Caesars have entered into a non-binding letter of intent with Dubai-based holdings firm Meraas, which owns the Bluewaters Island development, located in the United Arab Emirates. Due to the fact that gambling is banned throughout the mainly Muslim country, the two resorts will not feature casinos as gambling.

Under the terms of this letter, the two luxury hotels and beach club operated by Meraas will become the Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai. The launch of the rebranded resorts will occur later this year.

In a statement announcing the partnership, Mark Frissora, President and Chief Executive Officer of Caesars Entertainment said: "Through our collaboration with Meraas, we anticipate Bluewaters Island will evolve into the region's top hospitality, dining and entertainment destination.

 "This project represents Caesars' ability to focus on our strengths in hospitality as well as reinforce our commitment and capacity to establish brands in new global markets." 

The 178 hotel room Caesars Palace Bluewaters Dubai hotel features two outdoor and one indoor swimming pools, a spa and a health centre, an event centre, a business centre, and six restaurants. The property will also include facilities for meeting and conference activity.

Its counterpart, the Caesars Bluewaters Dubai includes 301 hotel rooms, two swimming pools, 9,000-square-foot event hall, and food and beverage facilities. Both hotels will provide their guests with access to a nearly 5,000-square-foot private beach.

Abdulla Al Habbai, Group Chairman of Meraas, added: "We are creating unique experiences and leveraging strategic partnerships to showcase the best of what Dubai can offer to its visitors.

“The landmark arrangement with Caesars Entertainment, which aims to establish Bluewaters as a world-class tourist attraction with exclusive international entertainment opportunities, is a significant achievement for the emirate's thriving hospitality and entertainment sectors."

The arrangements between Caesars Entertainment and Meraas are subject to final documentation.

RELATED TAGS: Land-Based | Industry | Marketing | Casino
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