sbtech2.jpg
sbtech2.jpg
sbtech2.jpg
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2019 AffiliateCon
NEWS 26 April 2018

Caesars continues its non-gaming expansion into Mexico

By Robert Simmons

Worldwide casino and resort developer Caesars Entertainment Corporation, fresh from announcing its first two non-gaming resort partnerships in Dubai, has announced the development of a third non-gaming resort, this time in Mexico.

The Caesars Palace Luxury Resort in Puerto Los Cabos, Baja, Mexico will cost an estimated $200m and will feature 500 hotel rooms and suites, restaurants, an entertainment venue, a gym, spa, tennis courts, and golf courses as well as a 40,000-square-foot convention centre.

Justifying its selection, the company stated a 40% rise in airline passengers visiting the region from the US and Canada over the last three years as the chief reason for its decision to expand.

Construction on the property will commence during the first half of 2019, with local property development company Grupo Questro handling the construction phase.

Upon completion of the property development, Caesars Entertainment Corporation will take over management of the property, receiving a licensing and management fee.

Speaking about the company’s newest investment, Caesars Entertainment President and Chief Executive Officer, Mark Frissora said: "Bringing Caesars Palace to Puerto Los Cabos will represent further progress on our strategy to expand the company's non-gaming businesses into premiere resort and gateway destinations.

"This resort will represent our first investment in Mexico, and it speaks to the global strength of the Caesars brand.”

Sentiments were echoed by Eduardo Sanchez Navarro Rivera Torres, Executive President of Grupo Questro who added: "We are very excited to work with our new partners to help bring the Caesars brand to Puerto Los Cabos. Caesars is known around the world, and we are confident that this luxury resort will be an incredible asset for global visitors."

If reports are to be believed, Caesars may also add another new market to its casino offering, with Australian media sources reporting the company’s Head of International Development, Steven Tight, has been wining and dining officials from Queensland’s Gold Coast tourism department in an effort to give Caesars integrated resorts plans there a leg-up.

RELATED TAGS: Land-Based | Industry | Marketing | Casino
DISCUSS THIS ARTICLE
IN-DEPTH 4 September 2019
Virtual reality: Creating next-gen experiences for players
READ MORE
PREMIUM CONNECTIONS