Hard Rock receives Atlantic City licence

In meetings on Wednesday, the New Jersey Casino Control Commission voted overwhelmingly to award a licence to the company, which has been redeveloping the shuttered Trump Taj Mahal since it purchased the property from billionaire investor Carl Icahn for $50m in 2017.

The Hard Rock Hotel & Casino, transitioning from the Indian palace-theme to a “rock ‘n’ roll” casino resort will open on 28 June.  

It will transform the 4.2 million square feet of defunct casino hotel space into a state-of-the-art casino, hotel, retail, dining and entertainment facility, aiming to increase employment opportunities, strengthening the faltering Atlantic City resort and by virtue the economy of New Jersey.

Speaking about the new development, Jon Lucas, chief operating officer of Hard Rock International, said:”What we have in store is going to blow people away. It’ll be a boost for the reinvention of Atlantic City.”

Seeking to launch the resort with a flurry of big celebrity names, Hard Rock International has budgeted over $30 million for entertainment in its first year, and will feature over 300 nights of live music, comedy and drama.

Officials from the company have said that they have received over 50,000 job applications from prospective employees for a total of 4,000 jobs.

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Robert Simmons

Gambling Writer

Robert Simmons served as a writer for Gambling Insider, where he was an active contributor from 2017 until 2018. Throughout his tenure, Robert executed in-depth market research and wrote over 500 news and press-release articles covering the global gambling industry under strict editorial standards and tight deadlines. He contributed editorial support to the production of five 100+ page Gambling Insider magazines, eight 25+ page Trafficology magazines, and five 25+ page special print focus editions. In addition, he produced 30 in-depth feature articles for print, secured over 30 contributions from external writers, and built long-standing professional relationships with industry stakeholders across all levels of the gambling sector.

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