William Hill to operate Atlantic City casino sports book

By Harrison Sayers

William Hill has further diversified its portfolio of assets through its new partnership with Ocean Resort Casino to operate the casinos sports book.

The new partnership between the UK bookmaker and US land-based operation is the latest in a set of cross Atlantic deals following the US Supreme Court’s decision to repeal PASPA.

The Ocean Resort Casino in Atlantic City, New Jersey is set to open its odds on 28 June 2018 and has chosen William Hill to help operate its new $6m gaming area.  The sports book will be a 7,500 square foot operation at the centre of Ocean’s gaming floor.

The partnership will also allow New Jersey punters to access William Hill’s online and mobile sports book products.

Commenting on the new partnership Joe Asher, CEO of William Hill US said: “We are very excited to be a part of Ocean Resort Casino, and to have a presence on the Atlantic City boardwalk. We have had great success working with Ocean’s senior management in Las Vegas, and we are excited to have the chance to do so in Atlantic City at what will be the best sports book in town.”

Praising their new partners, Bruce Deifik, Chairman of AC Ocean Walk, the company that owns Ocean Resort Casino added: “Ocean Resort Casino is thrilled to partner with William Hill, the best name in sports betting, to establish a truly unique sports betting experience in the centre of our resort and in Atlantic City. From real-time betting to exclusive hospitality for major events, the sports book will be second-to-none.”

The securing of the new partnership is proof of the new opportunities that the repeal of PASPA has created for operators and sports books. It also comes at the perfect time for William Hill following the UK’s strict new restrictions on FOBT machines which made a big dent to the company’s share price and potentially its future revenue.


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