Better Collective leads German market with Bola Webinformation takeover

By Harrison Sayers

Better Collective, the Danish-based affiliate in the European online gambling market, has become the “leader in German speaking markets” through the $42.15m acquisition of Bola Webinformation GmbH.

The acquisition is Better Collective's eleventh and biggest to date in terms of price. It is also the company's first,after its intial public offering (IPO) in June.

Bola Webinformation GmbH is an Austrian-based online marketing company focused on sports betting and the gaming industry, with estimated revenue of $10.47m in 2017. They offer services such as Search Engine Marketing (SEM), Search Engine Optimisation (SEO), and content creation.

Better Collective agreed to pay $35.77m of the $42.15m fee in cash upon closing, with the remaining money to be paid in cash over the next 12 months. The acquisition includes the sale of, Webinformation’s flagship product and leading affiliate website in the German sports betting market.

 “We are truly excited about having reached an agreement with Bola Webinformation GbmH. This is the largest acquisition we have completed, and it is a great first step after our IPO earlier in June, where we raised funds to continue our acquisition strategy,” said Jesper Søgaard, CEO of Better Collective.

Better Collective previously acquired Austrian-based Hebiva Beteiligungen GmbH, the owner of affiliate SportFreunde Informationsdienste GmbH, last year for an undisclosed fee, including websites and



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