Published
Legal & RegulatorySports Betting

Sportsbet successful on federal court injunction against CrownBet

Australian online sports betting operator Sportsbet have been successful in a federal court injunction, which will prevent CrownBet from rebranding themselves as ‘Sportingbet’.

melbourne

CrownBet, who were acquired by The Stars Group in February, filed an application to reserve the Sportingbet name with the Australian Securities and Investments Commission.

The suit was filed in late June by Australia’s largest online sports betting platform, on the grounds that the two names are too similar, and could potentially “mislead or deceive” customers. The injunction was granted on Wednesday.

“This decision demonstrates that the court shares our concern regarding the likelihood that consumers will be misled into thinking services offered under a Sportingbet brand are connected or associated with Sportsbet,” Sportsbet said in a statement.

A CrownBet spokesperson said that the company is considering its options. “We're obviously disappointed and will examine the decision closely and consider all options available to us."

CrownBet are left with a two options, continue to fight in the injunction at a trial, or consider another brand name altogether.

Premium+ Connections
Premium

1xBet Partners

 
Premium

RISK

 
Premium

Imagine Live

 
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

Digitain

 
Premium

Sport Generate

 
 
Premium

Revsharks

 
Premium

GammaStack

 
Premium

Galaxsys

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...