Published
Legal & RegulatorySports Betting

Sportsbet successful on federal court injunction against CrownBet

Australian online sports betting operator Sportsbet have been successful in a federal court injunction, which will prevent CrownBet from rebranding themselves as ‘Sportingbet’.

melbourne

CrownBet, who were acquired by The Stars Group in February, filed an application to reserve the Sportingbet name with the Australian Securities and Investments Commission.

The suit was filed in late June by Australia’s largest online sports betting platform, on the grounds that the two names are too similar, and could potentially “mislead or deceive” customers. The injunction was granted on Wednesday.

“This decision demonstrates that the court shares our concern regarding the likelihood that consumers will be misled into thinking services offered under a Sportingbet brand are connected or associated with Sportsbet,” Sportsbet said in a statement.

A CrownBet spokesperson said that the company is considering its options. “We're obviously disappointed and will examine the decision closely and consider all options available to us."

CrownBet are left with a two options, continue to fight in the injunction at a trial, or consider another brand name altogether.

Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Evolution
Crown Resorts
Relax Gaming
Follow Us

Facing Facts: Analysing figures from emerging gambling markets

Where is the gambling market on the rise, and are there any...

Taking Stock: A guide to lottery/iLottery operator and supplier prices

Gambling Insider tracks lottery/iLottery operator and suppli...

New Horizons Cover Feature: United Arab Emirates

With its first land-based casino set to open in 2027 and a n...

New Horizons Cover Feature: Brazil

Brazil performed quite the feat by getting its heavily delay...

The best of Malta at the Global Gaming Awards

Powered by Gambling Insider, the Global Gaming Awards are th...

Preview: SiGMA Malta 2024

A place in the winter sun: SiGMA returns to the home of iGa...

Company profile: Soft2Bet

Bill 55: Advantages and challenges for Maltese operators in...

Company profile: DS Virtual Gaming

DS Virtual Gaming is a leader in the gaming industry, utilis...