Published
OnlineLegal & RegulatorySports Betting

Australia regulator bans gambling advertising during online streaming

The Australian Communications and Media Authority (ACMA) has extended its gambling advertising ban to include live sport streamed online.

Australia

Earlier this year, the regulator introduced advertising restrictions for live sport on commercial television and radio, public-service broadcaster SBS, subscription television and online platforms.

Now, the ACMA has applied the same ban during online streaming, prohibiting gambling advertising between 5am and 8:30pm.

Any advertising outside those times will be subject to certain conditions. For example, no gambling promotional content of all kinds is allowed during play, while longer sporting events – such as golf and tennis – are subject to limitations on the frequency of adverts.

The new rules will come into effect on 28 September and will also encompass esports, although they will not affect horseracing, harness racing or greyhound racing.

Nerida O’Loughlin, ACMA Chair, said: “This is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions.

“This brings online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.”

Premium+ Connections
Premium

1xBet Partners

 
Premium

Sport Generate

 
Premium

Galaxsys

 
Premium

PIN-UP Partners

 
Premium

Digitain

 
 
Premium

Lynon

 
Premium

Imagine Live

 
Premium

GammaStack

 
Premium

Revsharks

 
Premium

RISK

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...