Published
OnlineLegal & RegulatorySports Betting

Australia regulator bans gambling advertising during online streaming

The Australian Communications and Media Authority (ACMA) has extended its gambling advertising ban to include live sport streamed online.

Australia

Earlier this year, the regulator introduced advertising restrictions for live sport on commercial television and radio, public-service broadcaster SBS, subscription television and online platforms.

Now, the ACMA has applied the same ban during online streaming, prohibiting gambling advertising between 5am and 8:30pm.

Any advertising outside those times will be subject to certain conditions. For example, no gambling promotional content of all kinds is allowed during play, while longer sporting events – such as golf and tennis – are subject to limitations on the frequency of adverts.

The new rules will come into effect on 28 September and will also encompass esports, although they will not affect horseracing, harness racing or greyhound racing.

Nerida O’Loughlin, ACMA Chair, said: “This is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions.

“This brings online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Nederlandse Loterij
Relax Gaming
Hoiana Resort & Golf
Tipico
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...