efbet.jpg
efbet.jpg
efbet.jpg
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 30 August 2018

Australia regulator bans gambling advertising during online streaming

By Tim Poole

The Australian Communications and Media Authority (ACMA) has extended its gambling advertising ban to include live sport streamed online.

Earlier this year, the regulator introduced advertising restrictions for live sport on commercial television and radio, public-service broadcaster SBS, subscription television and online platforms.

Now, the ACMA has applied the same ban during online streaming, prohibiting gambling advertising between 5am and 8:30pm.

Any advertising outside those times will be subject to certain conditions. For example, no gambling promotional content of all kinds is allowed during play, while longer sporting events – such as golf and tennis – are subject to limitations on the frequency of adverts.

The new rules will come into effect on 28 September and will also encompass esports, although they will not affect horseracing, harness racing or greyhound racing.

Nerida O’Loughlin, ACMA Chair, said: “This is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions.

“This brings online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.”

RELATED TAGS: Online | Legal & Regulatory | Sports Betting
DISCUSS THIS ARTICLE
IN-DEPTH 30 January 2020
CEO Special 2020: BetConstruct/VBet - The long game
READ MORE

PREMIUM CONNECTIONS
1xPartners
Affiliate
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
ActiveWins
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
Efbet
Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
BetConstruct
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...
BBIN
Systems and Software
The Leading iGaming Software Supplier in Asia
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
NSoft
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
Zimpler
Payments
Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...