The NFL is set to lift its ban on gambling advertising and allow land-based casinos the opportunity to sponsor teams.
The decision was made by the NFL’s Business Ventures Committee, and the announcement was made by NFL Chief Media Officer Brian Rolapp at a business conference.
Although the league is appearing to relax its rules in regards to the gambling industry, there are likely to be a number of rules and stipulations put in place to safeguard the sport.
As part of this move, casinos will be allowed to use NFL team logos on advertising and promotional material.
However, casinos will still be prohibited from explicitly advertising sportsbooks using the teams that are sponsored by them.
There are also reports that NFL franchises will not be allowed to take revenue shares from business driven to gambling sites or casinos.