Ladbrokes to utilise SafeCharge services

ator Ladbrokes has agreed a deal with payment provider SafeCharge.

The arrangement sees the bookmaker deploy SafeCharge’s suite of payment technologies including one-click deposits, payment optimisation and a PCI compliance solution.

SafeCharge says the arrangement will relieve Ladbrokes of the “burden and costs of the significant regulatory requirements for storing card data” while enabling repeat customers to re-deposit from both online and mobile devices in a single click.

Ladbrokes digital finance director James Bunn said: “Our collaboration with SafeCharge helps us to improve our customers’ experience during the deposit journey with a significant relief to our regulation requirements’ cost and effort.”

David Avgi, SafeCharge CEO, added: “Being chosen by Ladbrokes is yet another achievement for SafeCharge and demonstrates their trust in our superior technology and services.”