2020_11_betinvest.gif
2020_11_betinvest.gif
2020_11_betinvest.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine GGA 2020 AffiliateCon
NEWS 10 April 2019

ActiveWins Media Director: 5G could open new options for retail

By Tim Poole

ActiveWins Media Director Bernadette Kelly believes 5G technology will present a raft of opportunities for online operators with retail locations.

With speeds of up to "100 times faster" than the average mobile connection, Kelly says 5G can have a transformational impact on digital gaming.

However, the ActiveWins Media Director also sees new options in the retail space, citing Vodafone’s recent use of holographic calling.

She exclusively tells Gambling Insider: "Recent testing of 5G mobile by tech providers worldwide has led to the success of holographic calling.

"With Vodafone, England and Manchester City women’s football captain Steph Houghton launched the UK’s first. Houghton appeared as a hologram to a football fan, giving her football tips live from the Vodafone Manchester office.

"This could open up a range of interesting options to online operators with retail locations."

The overall impact of 5G could be staggering – if current predictions are anything to go by.

Kelly adds: "Imagine everything working 100 times faster than the average cellular connection and ten times the speed of the quickest home broadband.

"It is predicted 5G mobile could allow us to download a full film within 15 seconds, instead of up to an hour for slower connections."

Kelly was speaking for the May edition of Trafficology. Register for free here to sign up to all Gambling Insider publications and read the full article when it is published. Click here to view the April edition of Trafficology, which is out now.

RELATED TAGS: Online | Land-Based | Affiliate | Feature
2020_15_exefeed2.png
GI FRIDAY: WEEKLY NEWSLETTER
THE GI HUDDLE PODCAST
NEW! #006 - LISTEN NOW
Gaming Industry Conferences (22:37)
#005 - LISTEN NOW
The role of gambling media (27:11)
#004 - LISTEN NOW
What is the role of a Gambling regulator? (29:09)
#003
The Future of Gambling Sponsorship in Sport (30:50)
MUST READ
IN-DEPTH 2 April 2020
Pragmatic Play Head of Account Management: Adaptability is crucial during uncertain times
READ MORE
PREMIUM CONNECTIONS
Legal and Jurisdictions
Digital Isle of Man
VIEW PROFILE
Systems and Software
BetConstruct
VIEW PROFILE
Systems and Software
Finnplay
VIEW PROFILE
Industry Awards
Global Gaming Awards
VIEW PROFILE
Systems and Software
NSoft
VIEW PROFILE
PR and Marketing
ActiveWins
VIEW PROFILE
Systems and Software
BBIN
VIEW PROFILE
Affiliate
1xPartners
VIEW PROFILE
Systems and Software
Newgioco Group
VIEW PROFILE
Systems and Software
Efbet
VIEW PROFILE
Payments
Zimpler
VIEW PROFILE
Services
Exefeed
VIEW PROFILE