ASA bans four gambling adverts for likelihood of interaction with children

Advertisements for LottoGo EuroMillions, William Hill Vegas, Betfair Bingo and Dunder have been banned by the Advertising Standards Authority (ASA) as the operators failed to ensure they were not directed at children.

AdvertisingStandardsAuthority

The adverts appeared on the Looney Tunes World of Mayhem app in February, a game based on the Warner Brothers cartoons.

The app provided players with the opportunity to earn in-game gems by viewing adverts or performing tasks.

The adverts in question were found to be in breach of the Committees of Advertising Practice (CAP) Code, section 16.3.13.

This section states marketing communications for gambling must not be directed at those aged under 18, through the selection of media or context in which they appeared.

LottoGo, Dunder and Betfair said their adverts were placed by affiliate Tapjoy, and have since terminated contracts with it.

William Hill said it has blacklisted the app and would not advertise in it through Tapjoy or any other affiliate.  

The app itself also had to accept blame for the complaints caused as it had been marked to display "mature-gambling" marketing. This was reportedly done in error and has since been corrected.


Affiliate News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Crown Melbourne
Global Gaming Women
Svenska Spel
MGM Resorts International
Sportsbet
Follow Us

Facing facts: Nevada vs Macau

How is the Nevada gaming market faring against Macau? Gambli...

Taking stock: Kicking off 2025

Gambling Insider tracks online casino operator and supplier...

Responsible gambling: Who is morally, practically and legally responsible?

Within the ethical complexities of gambling, how much onus f...

Account limits: Legality and fairness in the UK

Paul Sculpher, Director of GRS Recruitment and regular Gambl...

Analysing sports betting data from the Australian Open

Sports betting supplier Betby provides Gambling Insider with...

Company profile: Digitain

Discover Digitain: BUILT TO LEAD iGaming Solutions....

Company profile: DS Virtual Gaming

For two decades, DS Virtual Gaming has been at the forefront...

Exploring X Games' move to sports betting

Gambling Insider’s Megan Elswyth speaks to X Games CEO Jer...