VBet Global Marketing Director: Future is bright for operator-football club partnerships

Viktor Hoffmann, Global Marketing Director at VBet, a BetConstruct brand, spoke exclusively to Gambling Insider on the nature of relationships between operators and football clubs.

VBetArsenal

He believes that, despite the negative attitudes and increasing regulation around sports betting advertising, both parties will continue to benefit from the partnerships.

Hoffmann said: "When I speak to clubs, they are always very open and willing to work with gambling companies and they understand a sizeable part of their fanbase very much enjoy a responsible bet with a safe, licensed, trusted and stable operator.

"The clubs want to work with a sustainable and healthy betting industry – the future is bright for these partnerships because they are based on mutual value between the club, the partner and the fans."

He sees tightening regulations as "existential," adding: "We have passed the point where this is necessary in my opinion."

Hoffmann admits the industry has had to improve with regards to player protection, but now sees new regulations, including those self-imposed by operators, as creating barriers to entry.

He believes it is important to take a different approach and said: "BetConstruct has always taken the opposite view: lower the barriers of entry and increase competition.

"It is better for the customer and it keeps us on our toes to deliver more, innovate, create better experiences and increase enterprise speed."

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...