VBet Global Marketing Director: Future is bright for operator-football club partnerships

Viktor Hoffmann, Global Marketing Director at VBet, a BetConstruct brand, spoke exclusively to Gambling Insider on the nature of relationships between operators and football clubs.

VBetArsenal

He believes that, despite the negative attitudes and increasing regulation around sports betting advertising, both parties will continue to benefit from the partnerships.

Hoffmann said: "When I speak to clubs, they are always very open and willing to work with gambling companies and they understand a sizeable part of their fanbase very much enjoy a responsible bet with a safe, licensed, trusted and stable operator.

"The clubs want to work with a sustainable and healthy betting industry – the future is bright for these partnerships because they are based on mutual value between the club, the partner and the fans."

He sees tightening regulations as "existential," adding: "We have passed the point where this is necessary in my opinion."

Hoffmann admits the industry has had to improve with regards to player protection, but now sees new regulations, including those self-imposed by operators, as creating barriers to entry.

He believes it is important to take a different approach and said: "BetConstruct has always taken the opposite view: lower the barriers of entry and increase competition.

"It is better for the customer and it keeps us on our toes to deliver more, innovate, create better experiences and increase enterprise speed."

Premium+ Connections
 
Premium

PIN-UP Partners

 
Premium

Imagine Live

 
Premium

Lynon

 
Premium

Revsharks

 
Premium

1xBet Partners

 
Premium

RISK

 
Premium

Galaxsys

 
Premium

GammaStack

 
Premium

Digitain

 
Premium

Sport Generate

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...