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Global Gaming aims to rejoin Swedish market through Viral Interactive

Global Gaming has announced plans to transfer the domain Ninjacasino.se to Viral Interactive in a bid to rejoin the Swedish market.

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SafeEnt, a subsidiary of Global Gaming, had its Swedish license revoked by the Swedish Gambling Authority (SGA) earlier this year, halting operations in the area.

The regulator reported “serious deficiencies” in business practices, including failings related to deposit limits, marketing and anti-money laundering measures.

Prior to the ban, SafeEnt had been running both its Ninja Casino and SpelLandet online gaming brands in Sweden via online casino and sports betting licenses.

Viral Interactive has filed an application with the SGA to add the Ninjacasino.se domain to its online commercial gambling license in Sweden.

Global Gaming CEO, Tobias Fagerlund, said: “It is my belief that Ninjacasino.se is in safe hands with Viral Interactive and Finnplay’s provenly safe and responsible platform, which also places a great deal of emphasis on entertainment and the pleasure of gaming.”

Global Gaming experienced a difficult Q2; the operator's revenue dropped 42% year-on year to SEK 132.2m ($13.8m), which it attributed to issues in Sweden following the market's re-regulation. 

Fagerlund spoke with Gambling Insider last month about the revocation of SafeEnt’s license and how Global Gaming has strategically adapted.

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