altenar.gif
altenar.gif
altenar.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2019 AffiliateCon
NEWS 9 October 2019

ASA bans Casumo advert offering welcome bonus to players searching for self-exclusion

By Tim Poole

A Casumo advert offering new players a 100% welcome bonus has been banned by the Advertising Standards Authority (ASA) from appearing on Google searches for "how to unsubscribe from all gambling."

The search result, seen in May 2019, offered players to "create an account & play now" when they searched for ways to self-exclude from gambling.

In its defence, Casumo said it has a list of excluded terms which would prevent its ads from appearing on Google, although this particular combination of terms had not been anticipated.

The operator claimed the word "unsubscribe" was associated with being removed from a mailing list, not self-excluding from gambling itself.

Based on this defence, the ASA upheld the original complaint, despite taking into consideration the fact Casumo took immediate action upon receiving the complaint.

The ASA has ruled the advert must not appear again in the form complained of and must be responsibly targeted.

The regulatory body concluded: "Because we considered there was a strong possibility vulnerable consumers seeking to prevent exposure to gambling ads and access to gambling websites might have been served a gambling ad following a search for ‘how to unsubscribe from all gambling,’ we concluded the ad had not been responsibly targeted."

RELATED TAGS: Online | Casino | Marketing
DISCUSS THIS ARTICLE
enteractive-2019-40.gif
GI FRIDAY: WEEKLY NEWSLETTER
THE GI HUDDLE PODCAST
NEW! #006 - LISTEN NOW
Gaming Industry Conferences (22:37)
#005 - LISTEN NOW
The role of gambling media (27:11)
#004 - LISTEN NOW
What is the role of a Gambling regulator? (29:09)
#003
The Future of Gambling Sponsorship in Sport (30:50)
ANALYSIS
MUST READ
IN-DEPTH 11 October 2019
Landing on a monopoly
READ MORE
PREMIUM CONNECTIONS