Published

William Hill to launch Twitter age screening

Will

WilliamHillWebsite
iam Hill is set to be the first bookmaker in Europe to introduce age screening across its Twitter accounts.

Britain’s biggest bookmaker believes this extra level of security will help ensure only users who are of legal age to gamble are able to see content and interact with the brand on the social media site.

The screening will enable the bookmaker to determine whether an online follower meets a minimum age requirement under the legal guidelines.

William Hill is to roll out the structure across its group including the US, Italy and Spain as well as Australian brand Sportingbet.

Andrea Macqueen, group head of regulatory at William Hill, said: “Age verification, disclosure, and consumer protection is paramount across our entire business, and over the last few years has become even more important within our owned digital IP channels such as our apps and website. Our age verification processes are robust, and now Twitter’s age screening tool will help to ensure we are engaging with age appropriate audiences across social media too.’’

Hills’ 2,300 high street shops already implement an age verification policy in cooperation with the three core objectives set by the UK Gambling Commission.

Hills, which was founded in 1934, exceed an 85% pass rate whilst competing with the high standards set by the supermarket chains, and significantly outperforming convenience and OnTrade organisations.

Premium+ Connections
Premium

RISK

 
Premium

PIN-UP Partners

 
Premium

Sport Generate

 
Premium

Revsharks

 
Premium

Lynon

 
Premium

GammaStack

 
Premium

Galaxsys

 
Premium

Digitain

 
Premium

1xBet Partners

 
 
Premium

Imagine Live

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...