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NEWS 30 September 2014

Ultimate Gaming departs New Jersey

By Gareth Bracken
Ultimate Gaming has withdrawn from the New Jersey internet gaming market after terminating its online agreement with Trump Taj Mahal Associates.

The operator ended the partnership following what it described as “multiple breaches” by the land-based casino firm.

Earlier this month Trump Taj Mahal owners Trump Entertainment Resorts announced that it expected the casino to close down on 13 November, barring any “significant expense reductions”. Trump Entertainment Resorts also revealed that it had filed for Chapter 11 bankruptcy protection.

The partnership between Ultimate and Trump Taj Mahal was created in July 2013, with the online service launching in November of the same year. The financial performance of the poker site hasn’t been good, with poker win for the year as of the end of August standing at $451,321, compared to market leader Borgata’s figure of $11m.

Ultimate’s New Jersey casino brand has at least performed better, with August 2014 reports detailing revenue of $579,496 and a yearly win totalling $4.47m. However this still leaves the partnership bottom of the casino revenue rankings in the state.
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