Published

William Hill prepared for New Jersey sports betting

Brit

AtlanticCity
ish bookmaker William Hill is set up and ready to go in New Jersey, pending the court hearing on the legality of sports betting in the state.

US District Judge Michael Shipp, who has delayed his decision until at least 31 October, will assess whether his 2013 order to prevent the Sports Wagering Act from being implemented can change to allow sports betting in the state, providing it is not state regulated.

Sports betting remains illegal in New Jersey, although in a separate development in August the state's casinos and racetracks were told that they could offer such services without fear of liability after a motion was filed on behalf of Governor Chris Christie. William Hill has a betting shop ready for business at Monmouth Park horse racing track, where its US division holds a sports-betting technology partnership.

Should sports betting be approved by Shipp, then the track will be rebranded as the William Hill Race and Sports Book. Hills is confident that the result of the hearing will favour the company.

William Hill US CEO Joe Asher said: "We're built out and ready to go. I believe the New Jersey market once fully up and going would be at least three times the Nevada market.

"This is an area with some of the most storied franchises in American sports where billions of dollars are already bet on sports illegally."

The issue dates back to 2011, when the people of New Jersey voted in favour of legalising sports betting in a referendum, which was then opposed by the four professional sports leagues and the NCAA (National Collegiate Athletic Association), who fear that legalised sports betting would lead to match fixing.

Premium+ Connections
Premium

Galaxsys

 
Premium

1xBet Partners

 
Premium

Revsharks

 
Premium

Imagine Live

 
Premium

RISK

 
Premium

GammaStack

 
Premium

Sport Generate

 
Premium

Lynon

 
Premium

PIN-UP Partners

 
Premium

Digitain

 
 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...