SBTech expands into South Africa with Bet.co.za deal

By Owain Flanders

SBTech has made its first move into South Africa after signing a partnership with online and mobile sports betting brand Bet.co.za.

The deal will see Bet.co.za incorporate SBTech’s Lucky Numbers product and form an integration with BetGames.TV, enabling players to bet on live lottery draws and live games.

The supplier has also tailored its trading and risk management strategy for the market.

Andrew Cochrane, Chief Development Officer of SBTech, said: “We are thrilled to enter another major regulated market with Bet.co.za, one of South Africa’s premium gaming operators.

“A significant amount of collaborative work has taken place behind the scenes ahead of this migration and going live with Bet.co.za marks a key milestone in this ongoing partnership.”

SBTech has implemented key measures during the COVID-19 crisis to ensure the wellbeing of its staff and commitment to its partners.

The supplier is continuing to work closely with its third-party data providers to ensure a calendar of events, while also offering its suite of alternative products, such as esports and casino.

Last week, SBTech took the decision to power down its data centres after its partner sites were targeted by a cyber attack.

According to the supplier, the impact of the downtime was minimal for partners on the revenue side.

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