2020_19_newgioco.png
2020_19_newgioco.png
2020_19_newgioco.png

Boylesports unveil new online division

By
Bookmakers Boylesports have created a new online division separate to their existing retail operations.

The move, designed to help the company “establish a foothold in new territories”, sees Ireland’s largest independent bookmakers appoint head of online Keith O’Loughlin to the newly-created role of CEO of Boylesports Online.

O’Loughlin will have responsibility for the development of Boylesports.com, sub-brands such as Boylepoker.com and Boylecasino.com, and related betting and gaming websites across mobile and online channels internationally.

A Boylesports statement confirmed the restructure represented a “significant investment” in digital channels, with Asia mentioned as one specific area of focus. John Boyle will remain as CEO of the overall Boylesports business.

O’Loughlin said: “While the business is changing internally, Boylesports Online will be focused on offering the very best customer service, high-end products and integrity that our customers have come to expect.”
TAGS:

Share This Post


NEWS SPONSOR
2020_19_blexr.gif

More News

Today, the Advertising Standards Authority (ASA) released data from its 2019 survey on children’s exposure to age-restricted TV ads. The annual report assesses how much children (those aged between 4-15 years old)...




The silver lining

The gambling industry has taken a beating from COVID-19. In March, Macau’s Government halved its expectations for the jurisdiction’s gross gaming revenue to MOP130bn (US$16.3bn), while the European Gaming and Betting Association...