× Gambling News In-Depth iGaming Calendar Gaming Stocks Connections GI Friday Trafficology GI Magazine GGA 2017 AffiliateCon
NEWS 2 March 2012
Boylesports unveil new online division
Bookmakers Boylesports have created a new online division separate to their existing retail operations.

The move, designed to help the company “establish a foothold in new territories”, sees Ireland’s largest independent bookmakers appoint head of online Keith O’Loughlin to the newly-created role of CEO of Boylesports Online.

O’Loughlin will have responsibility for the development of Boylesports.com, sub-brands such as Boylepoker.com and Boylecasino.com, and related betting and gaming websites across mobile and online channels internationally.

A Boylesports statement confirmed the restructure represented a “significant investment” in digital channels, with Asia mentioned as one specific area of focus. John Boyle will remain as CEO of the overall Boylesports business.

O’Loughlin said: “While the business is changing internally, Boylesports Online will be focused on offering the very best customer service, high-end products and integrity that our customers have come to expect.”
DISCUSS THIS ARTICLE
IN-DEPTH 17 October 2017
A sweet sixteen
It’s been 16 years since Sportradar Founder and CEO Carsten Koerl launched the sports data and digital content business. Gambling Insider got an insight into both his tenure and key developments in the sports betting industry that have shaped their offering
READ MORE
PREMIUM CONNECTIONS