Betfred extends World Snooker Championship title sponsorship until 2022
Betfred has extended its title sponsorship of the World Snooker Championship until at least 2022.
The operator and WST, the commercial entity for professional snooker events, renewed its partnership on the final day of the 2020 tournament, and extended a title sponsorship Betfred has held since 2009.
The latest edition of snooker’s flagship tournament was won by Ronnie O’Sullivan for a sixth time after he beat Kyren Wlson 18-8 at the Crucible Theatre in Sheffield, with around 300 spectators in attendance as part of a government trial.
Betfred co-founder and CEO Fred Done, said: “I’m delighted to extend my association with the World Snooker Championship and I would like to take this opportunity to thank WST, the Crucible, BBC, Eurosport and especially the players for putting this event on in such challenging times.”
Betfred has also donated £25,000 ($32,773) to the Jessie May Children’s Hospice at Home, WST’s official charity. Before the tournament, the operator pledged £200 for every century break, rounding up the total to £25,000 if 80 were made.
Even though the final count was 79 after O’Sullivan’s 96 in the last frame of the final, Befred decided to count it as a century to trigger the £25,000 donation.
WST chairman Barry Hearn said: “This is an amazing gesture from Betfred and I know just how much this will mean to the Jessie May team at a time when they have been forced to reduce their fund-raising activity. Our gratitude goes to Betfred.”
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