Published
Sports Betting

Betsson signs streaming deal with Betgenius

Betsson Group has expanded its content offering by agreeing a live streaming partnership with Betgenius.

Betgenius Betsson Group

Under the deal, Betgenius will provide the operator live streams for thousands of sporting fixtures, as well as live trading for each event, which will be powered by official data.

The Betgenius streaming service will allow Betsson to offer round-the-clock live streams for an array of sports including football, basketball, tennis and volleyball, and enhance player retention during events that take place at off-peak times.

The supplier holds official data rights to all fixtures included within its streaming portfolio, and Bet365 was among the first operators to go live with the service last October.

Betsson Group director of trading Richard Scott, said: “We’re constantly striving to deliver the best possible product and experience for our customers.

“The addition of Betgenius live streaming on a range of sporting events is a great way to complement the official data driven pricing.”

Genius Sports Group global sales director Eric Stevens, added: “We’re excited to expand our partnership with Betsson Group and further enhance its international sportsbook offering.”

In July, Betsson saw its Q2 revenue rise 20% year-on-year, up to SEK 1.53bn ($174.9m).

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...