IGT expands to Arizona via Cliff Castle Casino
International Game Technology (IGT) is expanding its sports betting footprint in Arizona thanks to a multi-year partnership with Cliff Castle Casino in Camp Verde.
The new retail sportsbook will be powered by IGT PlaySports technology, thus enabling casino customers to place pre-match and in-game wagers over the counter, or at the venue’s self-service PlaySports Kiosks.
IGT focuses on delivering experiences for players across all channels and regulated segments, from gaming machines and lotteries to sports betting and digital.
IGT PlaySports technology is currently powering sports betting at nearly 60 gaming venues across 19 US states.
Additionally, it has established a presence and relationships with governments and regulators in more than 100 countries around the world.
Aaron Moss, Cliff Castle Casino General Manager, commented: “We believe adding sports betting to Cliff Castle Casino’s existing entertainment offering will enable us to attract new patrons, extend and enhance our guests’ visits and help us stay competitive in Arizona’s rapidly growing sports betting market.
“Cliff Castle Casino looks forward to introducing our guests and local sports fans to the excitement and quality of an IGT-powered sportsbook.”
Joe Asher, IGT President of Sports Betting, added: “Cliff Castle Casino can be confident in the reliability and scalability of IGT PlaySports technology, and in the abilities of our skilled trading advisory services team to help them maximize the opportunity.
“Arizona is an exciting sports betting market and we’re pleased to see IGT’s long-time customer, Cliff Castle Casino, be a part of this growth opportunity.”
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