Pariplay and CT Interactive strike deal to extend content supply partnership
Pariplay and CT Interactive have expanded upon their existing partnership, with the latter now able to grow its market reach “significantly” into new territories.
In a deal finalised at the recent ICE London tradeshow, both parties agreed the new deal would cover countries such as Mexico, Romania and the Baltic region.
The two organisations also finalised the integration of CT Interactive’s suite of games onto Pariplay’s Fusion platform. Fusion acts as both an aggregation tool and a revenue management solution, providing companies with a system of maximising customer engagement and retaining members.
The Fusion platform has been licensed to the likes of iSoftBet, Pragmatic Play and Evolution Gaming.
CT Interactive CEO Lachezar Petrov commented: “The partnership with Pariplay is a prerequisite for the significant growth of our market reach and brand visibility. We are happy to collaborate with Pariplay as we always strive to evolve. We are offering exciting products to deliver a great gaming experience. Teaming up with the leading aggregator will enable us to reach a huge new audience of players.”
CT Interactive’s most popular titles, including the likes of Lucky Clover, Win Storm, Duck of Luck and over 200 others are now live in the agreed markets, running off the Fusion platform.
Some of the operators which have licensed CT Interactive’s suite of content include BetConstruct, Gaming1, Scientific Games and Oryx Gaming.
Pariplay Director of Partnerships said: “Our studio partners are what make our Fusion offering so strong and joining forces with CT Interactive will see us add yet another fantastic content supplier to our roster.
“Its portfolio offers a mix of themes and mechanics that have been proven with players in over 800 online casinos around the globe, so we can be sure we have a great partner in CT Interactive.”
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