Fast Track integrates gameplay risk engine Greco

Fast Track partners will now be able to use Greco’s services to improve player segmentation and improve efficiency, according to the CRM provider. 

Essentially, clients will be able to leverage Greco to facilitate the automation of player communications to deter players at the first sign of any dubious behaviour. 

The addition of Greco adds another tool in Fast Track’s armoury, which it says helps operators to “innovate and grow.” 

Greco CEO and Co-Founder Ozric Vondervelden said: “This integration marks an important milestone in our long-term strategic partnership with Fast Track. 

“We believe that operators make sub-optimal decisions all the time! This is due to poor financial and behavioural analytics. Greco’s goal is to determine the behavioural risk and theoretical value of every player, under every circumstance.  

“These metrics have the power to reshape everything; player segmentation, bonus abuse management, player rewards, affiliate payout calculations and player lifetime value modelling. This integration provides our joint partners with a seamless process for acting on our insights.” 

Fast Track CEO and Co-Founder Simon Lidzén added: “We have been following the development of the platform very closely and are extremely pleased to be able to offer Greco’s Gameplay Risk Engine to our partners. Our partners can now put gameplay analysis and player risk management on autopilot”. 

In 2022, Fast Track partnered with Snabbis, a Swedish operator. Per the deal, Fast Track provided Snabbis with a solution that would enable them to offer engagement experiences throughout a player’s lifecycle.  

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Louis Thompsett

Gambling Writer

Louis Thompsett is a journalist and editor who served as a Staff Writer at Gambling Insider from February 2022 to April 2023, covering key developments across the global gambling, sports betting and iGaming sectors. During his time with the publication, he reported on regulatory updates, operator strategy, technological innovation and market trends, contributing both news coverage and in-depth editorial features for Gambling Insider and its associated titles.

Louis later advanced into senior editorial roles and now works as Editor-in-Chief of FinTech Magazine and InsurTech Digital, where he oversees content strategy and reporting for a global B2B audience across financial and technology sectors.

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