Ladbrokes Live: Ladbrokes, O2, AEG Presents and NME join forces

Ladbrokes, The O2, AEG Presents and NME have joined forces to build Ladbrokes Live, a digital entertainment platform that will reward thousands of fans with free access to live shows in the UK.

This partnership will mean fans can get free access to live shows in the UK at The O2 and Luno Presents All Points East. And after a four-year hiatus, NME will be bringing back its Club NME nights, for its new Ladbrokes partnership. 

The partnership will allow both new and current customers the chance to win free access to tickets. The tickets that will be given as rewards will be for UK live music and comedy shows. Fans must be 18 and over to register for the digital hub to access exclusive offers and there is no betting involved.

Some of the live experiences you could win are: premium tickets to live shows at The O2 within a specially designed Ladbrokes Live private box, the Just For Laughs comedy festival and the Luno Presents All Points East festival, as well as other touring shows across the country – all without any betting involved.

Head of Brand for Ladbrokes Kelly Rose said: “We’re embarking on an exciting new era for Ladbrokes connecting thousands of fans with free access to artists and talent through the Ladbrokes Live platform.”

Holly Bishop, Chief Operating and Commercial Officer at NME commented: “We are thrilled to announce the return of the legendary Club NME, once again providing fans with unforgettable live music experiences at some of the UK’s best venues.

“Thanks to Ladbrokes, all tickets will be completely free, making Club NME more accessible than ever. We’ll see you at the front!”

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Lucy Wynne

Journalist

Lucy Wynne is a journalist who served as a Staff Writer at Gambling Insider from April 2023 to November 2023, contributing news coverage and feature content focused on the global gambling and iGaming industries. During her tenure, Lucy reported on regulatory developments, operator strategies, market trends and key sector shifts, delivering clear, timely journalism for a professional B2B audience.

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