DraftKings Sportsbook celebrates grand opening at The Queen Baton Rouge

The opening ceremony included a ribbon cutting, a drone light show and Matt Flynn placing the inaugural wager at the DraftKings Sportsbook.

DraftKings Sportsbook celebrates grand opening at The Queen Baton Rouge

The Queen Baton Rouge and DraftKings Sportsbook in Louisiana celebrated the grand opening of the new venue over the weekend, which included a ribbon-cutting ceremony attended by former NFL quarterback Matt Flynn.

It was announced in 2020 that The Queen Baton Rouge would undergo a complete redevelopment, following its acquisition by Casino Queen Holding Company.

Originally operated as the Hollywood Casino Baton Rouge, the riverboat casino, The Queen Baton Rouge operates as the first land-based casino under Baton Rouge.

The $85m redevelopment covers over 100,000 square feet of construction, which includes a range of dining, gaming and entertainment areas.

At the time of opening, four restaurants and bars have been confirmed for The Queen Baton Rouge, those being The Loft at 1717, 3 Woks Noodle Bar, Big Chicken and Capitol Coffee.

As for the gaming floor, The Queen Baton Rouge will provide 700 gaming machines and 18 gaming tables, along with a dedicated elevated smoking section with 100 slot machines, six table games and a bar.

The DraftKings Sportsbook will feature 20 betting kiosks, four staffed betting windows and a 28 feet-wide video wall that will stream live sports to customers.

The opening ceremony for this venue was attended by Terry Downey, CEO and President of The Queen Gaming & Entertainment; Sharon Weston Broome, Mayor-President of Baton Rouge; Matthew Shehadi, The Queen Baton Rouge General Manager; Matt Flynn, former LSU Tiger and NFL quarterback and Ronnie Johns, Chairman of the Louisiana Gaming Control Board.

During its Q2 results, DraftKings announced a 90% jump in annual revenue, as well as a significant drop in loss from operations.

Topics
Land-BasedCasinoMarketingSports BettingIndustry
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