Play’n Go and MoneyGram Haas F1 Team enter partnership
Play’n Go has become the first Swedish company to serve as the primary sponsor of a Formula 1 team in several years.
Play’n Go has unveiled its partnership with MoneyGram Haas F1 Team ahead of the Las Vegas Grand Prix in the 2023 FIA Formula 1 World Championship.
The multi-year collaboration will witness Play’n Go’s logo prominently displayed on the VF-23 and team apparel for the 2023 season, with plans to extend the logo to the race suits of MoneyGram Haas F1 Team drivers, Kevin Magnussen and Nico Hulkenberg, for the 2024 FIA Formula 1 World Championship.
Johan Törnqvist, CEO and Co-Founder of Play’n Go, said: “We believe that entertainment, combined with strong regulation and innovation, will allow the gaming industry to continue to flourish for many years to come. Our partnership with the MoneyGram Haas F1 Team will introduce our games to a whole new global audience and we are thrilled to be a part of Haas’ journey to drive forward performance and innovation both on and off the track.”
Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, added: “The scale of their (Play’n Go) ambition matches ours perfectly – striving for progress through integrity, innovation and entertainment. They are a true global player, who are leading the way in the expansion of the gaming sector right here in America too.
“I’m certain we’ll be able to showcase the excitement of Formula 1 to legions of new fans, both here at home and internationally through this partnership. Our collaboration is a long-term one and I’m really looking forward to building a powerful proposition together over the course of the next few years.”
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