Operator bet365 extends partnership with PDC

The industry giant has been the title sponsor of the US Darts Masters for the last two years. 

Operator bet365 extends partnership with PDC

Operator bet365 has extended its support of the US Darts Masters, with a new sponsorship agreement for the World Series of Darts event in New York. 

The bet365 US Darts Masters is one of the World Series’ most popular events, with eight PDC stars taking on eight North Amercian contenders over two days; bet365 will also continue as the title sponsor of the North Amercian Championship, which sees eight US and Canadian stars face each other. 

A bet365 spokesperson said: “We are thrilled to extend our partnership with the PDC for two more years of darts action in New York. 

“The bet365 US Darts Masters has become an unmissable event for darts fans in the USA, and we can’t wait to return to the iconic Theatre at Madison Square Garden next year.” 

PDC Chief Executive, Matt Porter, added: “The US Darts Masters is one of our most popular World Series of Darts events and we’re delighted that bet365 have extended their support for that and the North American Championship. 

“The Theater at Madison Square Garden has become a real home for these events; we’ve enjoyed a fantastic atmosphere in the last two years and anticipation is already building for our return in 2024.” 

This week has also seen Pragmatic Play launch in Spain and Sweden through a partnership with bet365, which will allow bet365 customers in Spain and Sweden to have access to Pragmatic Play’s slots, iCasino and bingo portfolios. 

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Ciaran McLoughlin
Gambling Writer

Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
His byline has appeared across multiple respected publications, reflecting his versatility and credibility across mainstream and specialist media.

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