Supplier Pragmatic Play has expanded into two new European locations with operator bet365.
The two new locations the companies have expanded their partnership into are Spain and Sweden. Players in those countries will now have full access to Pragmatic Play’s slot titles, live casino and bingo.
This marks the latest expansion between the two companies. Pragmatic Play has already launched in Spain, with titles now available to Spanish players, and the company is currently rolling out its content in Sweden via the bet365 brand.
The supplier’s games will come available on bet365’s portfolios in Spain and Sweden. Per the deal, Pragmatic Play will provide the operator’s Spanish business with games such as Gates of Olympus, Sugar Rush, Big Bass Bonanza and Sweet Bonanza.
In 2022, Pragmatic Play signed a significant deal with bet365 by launching a wide selection of its slot titles portfolio with the operator and the supplier has also partnered with bet365 in the Ontario market. In addition, its bingo solution will soon go live in the market.
Irina Cornides, Pragmatic Play COO, said: “Expanding our presence in Spain and Sweden not only speaks volumes about the strength of Pragmatic Play’s partnership with bet365, one of the world’s leading gaming brands, but it also highlights the increasing demand for our premium slots and live casino content. This is an exciting time for both companies as we continue to grow in key regulated markets.”
A bet365 spokesperson commented: “We are proud to extend our partnership with Pragmatic Play into the Spanish market, and now Sweden. Its portfolio of innovative content perfectly fits bet365’s product offering and Pragmatic Play is a welcome addition for our customers in both Spain and Sweden.”
