RubyPlay expands Italian presence through partnership with Microgame
As part of the agreement, a selection of RubyPlay's titles – including the popular ‘Immortal Ways Buffalo’ slot – will now be available to Microgame's customer base.
RubyPlay is aiming to solidify its presence in the Italian market through a partnership with Microgame.
Microgame – a prominent brand in the Italian online gaming sphere – already has over 50 licensed operators under its umbrella. The inclusion of RubyPlay’s games hopes to further bolster the company’s portfolio and offer a more diverse range of games to customers.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, commented: “We’ve recently seen unprecedented performance in Italy, one of our key markets for expansion, so we’re thrilled to be partnering with Microgame to deliver our games to even more players in the country.
“With such an expansive customer base and wide-spanning operator reach, we’re confident that this deal will be a successful one. We thank Microgame for a swift and smooth integration process and look forward to working together.”
Marco Benendo, General Director at Microgame, added: “We at Microgame uphold a constant commitment to innovating our casino offer by proposing “up-to-date” products with modern market trends, for game mechanics and user experience.
“The integration of RubyPlay’s games into our portfolio will help consolidate our leadership position in the market, offering players a wide range of high-quality entertainment options.”
This news comes after a number of further collaborations for RubyPlay in recent weeks, including a partnership with Slotegrator as well as a partnership expansion with PokerStars that marks a bid to tackle the Spanish and Romanian markets.
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