Playson expands Spanish presence with Luckia partnership
The partnership sees Playson’s Hold and Win portfolio going live on Luckia’s online casino platform.
Playson, an iGaming industry supplier, has strengthened its presence in Spain by partnering with betting and iGaming brand, Luckia Gaming Group.
The integration, facilitated by Games Global’s aggregation platform, has enabled Playson’s Hold and Win portfolio to go live on Luckia’s online casino platform.
The deal includes titles like Royal Coins 2, Diamonds Power and Fire Coins, with the collaboration aiming to provide Luckia’s players with a broader range of content.
Regarding this new partnership, Paul McInnes, Sales Manager at Playson, commented: “We are delighted to provide Luckia with Playson’s premium slot content in the Spanish market through Games Global and this significant milestone represents Playson’s expansion into other regulated markets such as Portugal and the UK, where our strategy is to increase our presence and for which our games portfolio is ideally suited.”
Eloy Fernandez, Head of Product at Luckia, added: “We are so pleased to launch Playson’s award-winning titles and inject even more excitement into our offering. Our players come to us for an enjoyable, well-rounded experience and we know the studio’s omnichannel titles will be a huge hit.
“After analysing player tastes and preferences in detail, we look forward to seeing how much they love these new additions.”
Earlier this year, Luckia also struck up a partnership deal with Inspired Entertainment. This deal saw Inspired’s virtual sports offerings coming to Spain through Luckia’s online and mobile platforms.
The deal gave players access to a range of options, including soccer, basketball and horseracing.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
