Betnation becomes latest operator to join IBIA

The integrity association represents over 90% of the licensed sportsbooks in the Netherlands. 

Betnation becomes latest operator to join IBIA

Betnation, one of Smart Gaming BV’s brands, has joined the International Betting Integrity Association (IBIA) as part of its recent sportsbook launch in the Netherlands. 

Betnation, which is known mainly as an online casino in the Netherlands, announced its sportsbook launch in partnership with Metric Gaming and Bragg back in May. 

The operator joins over 50 companies and 125 sports betting brands that make up the IBIA’s integrity network, while this collaboration means the IBIA represents over 90% of the licensed sportsbooks currently in operation in the Netherlands. 

This news comes shortly after two other operators who work within sports betting, namely Aposta Ganha and Novibet, joined the association. 

Smart Gaming B.V. (Betnation) CEO Robert Schouten said: “We are thrilled to join IBIA and affirm our commitment to promoting the highest standards of integrity in sports betting. By working with industry leaders, we aim to ensure a safe and fair betting experience for all users.” 

IBIA CEO Khalid Ali added: “IBIA is delighted that Betnation has chosen IBIA as its preferred integrity monitoring partner. The move highlights Betnation’s commitment to protecting the integrity of its betting products, consumers and related sporting events by utilising the world’s leading operator-led monitoring and alert network.  

“IBIA looks forward to working closely with Betnation and to integrating the operator within our global sports betting integrity system.” 

In other legal news, the Australian Communications and Media Authority (ACMA) has found Kayo, a sports streaming service, to be in breach of rules surrounding gambling advertising rules. 

Topics
OnlineCasinoLegal & RegulatorySports BettingIndustryPartnershipsResponsible Gambling
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Ciaran McLoughlin
Gambling Writer

Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
His byline has appeared across multiple respected publications, reflecting his versatility and credibility across mainstream and specialist media.

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