RubyPlay expands into Spanish market with Luckia Gaming Group partnership
RubyPlay partners with Luckia to bring its games to Spanish players.
RubyPlay has announced a new partnership with Luckia Gaming Group, aimed at expanding its presence in the Spanish market.
The agreement will see RubyPlay’s complete portfolio of games, including titles such as Immortal Ways Diamonds and Mayan Cache, available through Luckia’s online casino platform.
Luckia Gaming Group operates both online and land-based casinos globally, particularly in Spain. This partnership will enable Spanish players to access RubyPlay’s range of gaming content.
Dr Eyal Loz, RubyPlay CPO, stated: “Our commitment to global growth in regulated markets continues and the addition of our exciting games to Luckia’s platform is sure to capture the attention of its player base.”
Eloy Fernandez, Luckia Gaming Group Head of Product, added: “RubyPlay’s reputation for delivering award-winning and player focused titles, such as the Immortal Ways series, makes us confident that this partnership will elevate our offering.”
The collaboration will be facilitated through Light & Wonder’s aggregation platform, which connects players, studios and operators in a single solution.
In May 2024, RubyPlay launched its game portfolio on Brazil’s Betsul platform, allowing Brazilian players to access its diverse range of games. Earlier this year, RubyPlay also partnered with MaxBet in Serbia to incorporate its games into MaxBet’s platform.
Additionally, RubyPlay has made inroads into the Italian market by collaborating with operators such as Snaitech, NetBet Italy, PokerStars and Microgame. These partnerships have facilitated the availability of RubyPlay’s games to Italian players via the Playtech Open Platform (POP).
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