RubyPlay has agreed a new partnership, signing a deal in the Italian market with gaming operator Snaitech.
A range of RubyPlay’s games will be made available to players in Italy through the Playtech Open Platform (POP), including the likes of Diamond Explosions 7s and Alice in the Wild.
For RubyPlay, this marks another key deal, as it looks to consolidate its presence in the Italian market, having agreed a number of other partnerships in the region in recent months.
This has included agreements with NetBet Italy, an extended collaboration with operator PokerStars and as recently as January, a partnership deal with Microgame, a prominent brand in the Italian online gaming sphere.
RubyPlay Chief Product Officer Dr. Eyal Loz said: “We are thrilled to partner with Snaitech and expand our footprint in the Italian market following previous successful collaborations in the region.
“This partnership represents an exciting opportunity for us to introduce our immersive gaming content to a broader audience and further establish ourselves as a leading provider of premium gaming experiences within the country.”
Snaitech Chief Digital Officer Alessandro Graziosi added: “Our aim is to ensure new and engaging gaming experiences. We are confident that the addition of RubyPlay’s portfolio to our platform will resonate well with our audience and we look forward to a lasting relationship together.”
Earlier this month, RubyPlay signed a content integration deal with EveryMatrix as the company looks towards long-term growth.
