FDJ agrees Sporting Solutions sale to Betsson
Operator is busy with the process of acquiring Kindred Group and is now offloading the brand.
Betsson Group has announced the acquisition of a number of verticals from FDJ Group’s Sporting Solutions.
This deal will see the sports betting and casino operator acquire Sporting Solutions’ trading, pricing and sports betting risk-management services from FDJ.
FDJ confirmed it will include price setting and risk management activities on behalf of betting operators, but will not include the sports betting managed services operated by FDJ for lottery operators.
For Betsson, the hope is that by acquiring Sporting Solutions, it will be able to enhance its B2C and B2B sportsbook offerings, while for the French operator the transaction will allow for a strategic refocus of its international activities on B2C and B2B2C operations in the lottery, sports betting and online gaming markets.
Sporting Solutions, which already has a partnership with Betsson, has agreements with a number of operators, including Sky Bet, which it renewed a partnership with last year, while it has operations in the UK, Canada and South Africa, as Betsson looks to further enhance its B2C and B2B sportsbook offerings.
Betsson Operations CEO Jesper Svensson said: “We are excited to welcome the Sporting Solutions team to Betsson Group. This acquisition is a strategic fit, providing us with quality technology that is already integrated into our sportsbook product.
“It also complements our Sportsbook B2B strategy, strengthening the flexibility and scalability of Betsson’s Sportsbook offering – both key factors in the success of our B2B strategy.”
This deal comes only two weeks after Betsson reported a positive set of Q2 results including a 15% increase in revenue, driven by organic growth in both casino and sportsbook segment.
We spoke to Betsson AB CEO Pontus Lindwall after the results.
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