ComeOn Group relocates sportsbook hub in Austria

Key points:

– The operator’s sportsbook and trading hub will be moved to a new and central office space in Graz 

– The move is part of ComeOn Group’s goals to develop its proprietary sportsbook platform 

ComeOn Group will be relocating its sportsbook, tech and risk management hub to a new and central office space. The move, from the hub’s current location in Graz, Austria, is part of the iGaming operator’s objective to build its proprietary sportsbook platform. 

The operator owns several online gaming brands, including getlucky.com, mobilebet.com and pzbuk.pl. With the hub’s relocation to a central office space, ComeOn Group aims to grow its sportsbook platform and in-house trading team, with additional investment to come to the division. 

ComeOn Group CEO Juergen Reutter said: “We are very excited about our new sportsbook engineering and trading hub in Graz. Sportsbook is a key driver of our growth plans ahead and we are well on track with the strategic goal we have set to double our sportsbook business in the next three years.

“By investing in technology and our proprietary sportsbook platform we are not only providing our customers with top-notch entertainment experiences but also ensuring that our employees have the tools and environment they need to innovate and excel. Our new office is not just a place to work; it’s a hub for collaboration and growth, allowing us to better serve our customers.” 

Earlier in October, ComeOn Group expanded its partnership with Ada, integrating the customer service companies AI Agent system to deliver improved customer service experiences.

The operator also expanded its virtual sports offering in July, partnering with Highlight Games to enhance its selection of virtual sports products.  

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Beth Turner

Gambling Writer

Beth Turner is a journalist and Senior Staff Writer at Players Publishing, where she contributes news and feature content to leading B2B gaming titles, including Gambling Insider, Gaming America, Sports Betting Focus and Trafficology. Based in the London area, she has been part of the editorial team since October 2023, progressing to Senior Staff Writer in February 2025.

In her role, Beth covers key developments within the global gambling and iGaming landscape, producing insightful reporting on regulatory shifts, operator strategy, sponsorship trends and emerging market activity.

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