Key points:
- The deal sees ComeOn Group adopting Ada's AI Agent to enhance customer support with dynamic and personalised interactions
- The new agreement expands upon the initial partnership that was formed between ComeOn Group and Ada back in 2022
ComeOn Group has announced an expansion of its partnership with Ada, an AI-powered customer service company.
Initially partnering with Ada in 2022 for a scripted chatbot solution, ComeOn is now adopting Ada's AI Agent. This system aims to deliver more dynamic and contextually aware interactions and is claimed to be a significant improvement over conventional chatbot systems.
Commenting on the development, Daniela Vella, ComeOn Group COO, stated: “Our partnership with Ada is not just about technology; it’s about enhancing the customer experience.
“We are excited to move beyond traditional scripted bots and embrace the potential of generative AI. This will allow us to create even more engaging and personalised experiences for our players.
"This shift represents a major leap forward in our AI strategy, allowing us to offer even more personalised and dynamic customer interactions, ensuring we remain at the cutting edge of AI advancements."
Anuj Arora, VP of Solutions & Strategy at Ada, added: “ComeOn’s evolution from using a chatbot to adopting our AI Agent showcases the transformative potential of AI in customer service.
“By integrating our AI Agent, ComeOn is setting a new standard for intelligent, seamless customer engagement. We are thrilled to continue our partnership and support their vision of innovative customer service.”
In related news, ComeOn Group also recently expanded its virtual sports offering through a partnership with Highlight Games – a deal that saw the integration of various virtual sports titles into ComeOn Group's sportsbook platform.
